Internal review boardInternal review boardThree landing pages, one per traffic source. Twelve statics plus a five-card carousel. Three short narrated videos. A three-step email drip with SMS. A copy deck for the pharmacist to sign. Everything below is on private preview links and nothing has gone to the client.
Concept A speaks to the person taking several medications a day. Concept B speaks to the family caregiver. Concept C is the day out. The blister grid is drawn, not photographed, because the client has no pack photography yet; the people are illustrative and labelled so on every unit.
Visual first and calm. Check-row facts, a day-out band, three steps, Google reviews, FAQ, form.
Reassurance first. Set up by phone, delivered free, authorization explained, the pharmacy's own guidance quoted.
How the pack works in four steps, the pharmacy's own words quoted and attributed, switching, both locations with hours, reviews, FAQ, form.
On-screen words are the spoken words. Each reel ends on a silent card with both phone numbers and free delivery. Suggested flight: A for cold reach to 55+, B for 45 to 65 (adult children), C for retargeting.
"Several medications a day means keeping track of what to take, and when. Merrett's blister packs sort every dose: breakfast, lunch, dinner, bedtime. With a picture of each pill."
"When a parent takes a lot of medications, it's hard to know what was taken. A Merrett's blister pack shows the whole week, one dose at a time."
"Going out for the day? Tear away one dose, or one day, and take it along. Packed by automation at Merrett's, the only automated blister packing service in Northern Ontario."
Merrett's Pharmacy is on our own CRM, so these load straight in. Day 0 thanks and explains, Day 3 speaks to the family caregiver, Day 7 is the day out and both locations. Stop the sequence when the contact is tagged as booked. Full subject lines, preheaders and timing are in the README beside the files.
Every sentence the campaign makes about the service, with its source and Approve / Edit / Remove boxes, plus the list of things we are deliberately not saying. This goes to Marisa De Rubeis before anything publishes.
| Piece | Status | Next |
|---|---|---|
| Truth file and copy deck | Done | Send the deck to the pharmacist. Items 5, 6 and 7 need her confirmation (only-in-Northern-Ontario, largest-in-Northern-Ontario vs Canada, the "most accurate" superlative). |
| Landing pages (3) | Staged on preview | Team review, then pharmacist sign-off, then wire the form and remove noindex. |
| Meta statics (12) and carousel (5) | Rendered | Swap in real pack and storefront photos when the client supplies them. |
| Reels (3) with narration | Rendered (local preview render, full quality) | Zak picks the narrator take by ear. A cloud re-render of the final files is outstanding until render credits are topped up. Real footage version once the client sends photos or video. |
| Email drip (3) and SMS (2) | Drafted | Load into the sub-account as a draft workflow. Nothing is live. |
| Client photography | Owed by client | Ask for photos of their actual packs, the packing machine, both storefronts and the team. Every illustrative image gets replaced. |
| Price and turnaround | Unknown | Pages stay silent until the pharmacy gives figures in writing. |
